It could be argued that sales is the most important job within a company.
No sales = no revenue = no money to pay employees or make products = no company.
Obviously, it’s not quite that simple, but sales are important. In most industries, good salesmen develop relationships with clients instead of simply selling product to customers. I make a distinction between client and customer for myself. I work in a retail setting, so clients are people that I work with regularly and maintain a solid relationship. Customers are those who pop in a buy something, then leave. I work hard to turn customers into clients. Whether you like it or not, your appearance is step one in that process.
Think of your clothing as an advertisement for you. First impressions are made in less than a second. This is a cool evolutionary trick our brains developed to help us survive encounters with new people thousands of years ago. Today we mainly use it to decide if we want to be friends or do business with someone, although it also may have helped you avoid a mugging at some point in time as well.
Being thoughtful about your clothing and the messages you are conveying visually can be a powerful way to help build your client base and boost your sales. Here are three questions that I discuss with clients when conducting a wardrobe and style consultation.
1. Who are you?
If your friends had to pick one word or phrase to describe you, what would it be? This is a word that the people who already like and choose to spend time with you use to describe you. If that quality got your friends to like you, most likely it will get others to like you too! This is important because we all get in to trouble when we try to act like someone or something we are not. This is especially true when you the goal is sell something. Good salesmen let their personalities shine and drive how they do business.
2. Who are you meeting with?
If you had one word to describe most of your clients, what would it be? That’s a trick question because it’s nearly impossible to describe a (hopefully) large group of individuals with a single word. However, I hope that it got you thinking about similar qualities among your clients. Where do they live? What kind of jobs do they have? Who are they comfortable around?
3. Where are you meeting these people?
Do you meet your clients in your office? Their home? A café? It is important to think about the type of setting in which you are interacting with your clients. We have different expectations for others based on where these interactions occur.
When you think through these three questions in terms of your image, I hope that you are forming a clear picture of how you would like to present yourself. The knowledge that you have put your best visual foot forward each day is empowering. It's incredible what a little boost in confidence can do for your productivity each day. Now go! Look good, feel good, and build a few client relationships!
A quick guide to navigating the holiday dress code jungle.
The invitations have been pouring in. The weekends are stacked with parties, it is that time of year again when most guys have no idea what to wear!
We hope that this helps decode those invitations that have been stacking up and that now you can impress your spouse by getting dressed all on your own!